sjsmith

+61-7-3348 4151

Beautiful watercolour prints from Australia

Unique Beautiful Fun

      02 June 2017 by Sarah-Jane Smith

sjsmith.com.au - blog

Who's Buying

Analyse Your Audience

It's not always easy determining who your real audience is but it's worth taking some time to try and pinpoint exactly who it is buying your goods and services and from where.  The whole reason for doing this is so that you can target your audience more specifically.  So how do you decide your buyers profile?

Firstly, you need to have a clear idea about who is buying from you as opposed who is following you.  Aside from my Etsy store, my largest following is on Pinterest but I have yet to secure a sale from this platform.  My second largest following is Instagram and I have had a few sales from there but only of Brisbane prints.  Strangely, though these are not the most liked or followed images, that's always the images of dogs and cats!  My Facebook page has the lowest following yet that's where my largest sales come from.  

Of those people that buy from me, nearly all are women, 35 to 55 years old, own their own home, have one or two children.  The majority live in Brisbane.  A lot of people (about 1/3 have bought for sentimental reasons).  The church where their parents got married, somewhere they visited as a child or, an area that holds fond memories for them.  

Using this information helps me target my social media and marketing to these demographics.  The images I choose and which platforms I promote on can also have a bearing.  It's just another way of leveraging the information.  It's also useful to keep these statistics in mind when I'm copywriting anything for my company.  These are the people I'm speaking to so I should tailor any communication to them.  

You can also use this type of information when deciding where you spend your advertising dollars.  What sort of publications, websites or organisations would these people favour?  Where would they hang out, what would they read and, what would their interests be?

If you've only just started and don't have many sales to glean this information from try thinking about who your ideal customer would be.  Who would you want to sell to?  Does your product or service fit this demographic?  Is it priced for this market?

It's worth revisiting this subject at least annually to see if things have changed.  Remember, the better you know your customers and the more closely you can meet their needs, the better your sales are going to be.


Till next time,


Sarah-Jane X


Previous Blog

Next Blog


Click Here to join up for our mailing list to be kept up to date with our latest news.